The dynamic of social currency on Instagram, and how it translates into real-world social standing in junior high and high school, is unavoidable for kids. They either ignore the service entirely (to their social peril), or play the game and chase the likes. I thought I had it tough when I was a teenager in the ’90s.
I’ve always wondered why my son adds, then delete’s photos on Instagram. It turns out, that it is super un-cool to have photos with only a few likes.